PGDM

Program Overview

PGDM 2 years full time program approved by AICTE

The PGDM program at IIAM is designed to help students develop the knowledge and capabilities needed to meet the challenges of modern society. In addition to developing expertise in their chosen field, students are encouraged to take advantage of opportunities and become creative, intellectual leaders and problem solvers whose passion for learning continues throughout their lives. The full-time PGDM program is spread over four semesters. During the first two semesters, students study core subjects in business administration. From the third semester, they can opt for dual specializations based on their interests and pursue courses in specialized areas. One of the most exciting features of the PGDM program at IIAM is the opportunity for students to interact with the industry on a regular basis through seminars, mini projects, viva voce sessions, assignments, and summer internships.

Programme Outcomes:

Acquire functional proficiency and integration: Students will be equipped with the latest disciplinary and interdisciplinary business and management knowledge to meet the challenges of a manager in today’s global business environment

Develop analytical and critical thinking ability: Students will acquire necessary thinking skills to identify problems, analyze complex situations, weigh alternatives and arrive at viable solutions

Effective communication skills: Students will attain professional communication skills to interact with key internal and external stakeholders

Leadership and interpersonal skills: Students will acquire interpersonal skills for effective collaboration and versatility to add value in a variety of team roles such as leader, manager or expert

Develop an ethical and global perspective: Students will understand business issues and acquire disciplinary and interdisciplinary skills to responsibly solve problems in local and international contexts

Nurture creativity and innovation skills.

Program objectives

  • To have a comprehensive understanding of the corporate world

  • To integrate the theoretical knowledge with the practical aspects of organizational settings and techniques of management

  • To acquire conceptual and analytical abilities required for effective decision making

  • To evolve with the dynamic and complex working environment

Specializations Offered

Program Highlights

Marketing Management

Program Highlights

Financial Management

Program Highlights

HR Management

Program Highlights

Operations Management

The program would start with two weeks Management Orientation Program (MOP), preparing students for the management coursework in the coming year. The orientation program would include sessions, panel discussion by corporate professionals and an outbound activity

Program Structure - semesters

1st
  • Principles of Management 3
  • Business Statistics 3
  • Financial Accounting 3
  • Managerial Economics 3
  • Business Communication 3
  • Marketing Management - I 3
  • Information Technology for Managers 3
  • Indian Business Environment 3
  • Work Shop 1: Working with Excel 2
  • Total Credits 26
  • 2nd
  • Soft Skills (Enhancing employability skills) 3
  • Human Resource Management 3
  • Operations Management 3
  • Quantitative Techniques for Decision Making 3
  • Business Research Methods 3
  • Marketing Management - II 3
  • Organization Behaviour 3
  • Corporate Finance 3
  • Cost and Management Accounting 3
  • Workshop 2: Personal Growth Lab 2
  • Total Credits 29
  • Summer Term: Internship/Dissertation of 10 weeks Equivalent to 10 Credits

    3rd
  • Business Laws & Regulation 3
  • Strategic Management 3
  • Entrepreneurship Development 3
  • Elective 1 3
  • Elective 2 3
  • Elective 3 3
  • Elective 4 3
  • Elective 5 3
  • Total Credits 24
  • 4th
  • Corporate Governance and Business Ethics 3
  • International Business 3
  • Social Immersion 2
  • Elective 6 3
  • Elective 7 3
  • Elective 8 3
  • Elective 9 3
  • Total Credits 20
  • Note: A student has to opt for a major and minor specializations in functional domains during Semester III and Semester IV. Domain specializations are offered in Marketing Management, Financial Management, Human Resources Management, Operations Management and Business Analytics. A student has to choose six elective courses between Semester III and Semester IV for acquiring a major specialization and three elective courses for acquiring a minor specialization.

    Marketing Management

  • Sales and Distribution Management 3
  • Strategic Brand Management 3
  • Consumer Behaviour 3
  • Service Marketing 3
  • Digital Marketing 3
  • Integrated Marketing Communication 3
  • Retail Management 3
  • Marketing Research 3
  • Rural Marketing 3
  • Customer Relationship Management 3
  • Financial Management

  • Investment Banking 3
  • Security Analysis 3
  • Portfolio Management 3
  • Financial Statement Analysis 3
  • Project Finance 3
  • Financial Derivatives 3
  • Fintech 3
  • Banking and Financial Services 3
  • International Finance 3
  • Risk Analytics 3
  • Human Resource Management

  • Talent Planning and Acquisition 3
  • Managing Organizational Change and Development 3
  • Performance Management 3
  • Competency Mapping and Profiling 3
  • Training and Development 3
  • Leadership and Organizational Effectiveness 3
  • Compensation and Benefits 3
  • Strategic HRM 3
  • Special Project/Organization-Based Project in HRM 3
  • Human Capital Analytics 3
  • Operations Management

  • Service Operations Management 3
  • Supply Chain Management 3
  • Project Management 3
  • Managing Lean Enterprise 3
  • Business Process Management 3
  • Total Quality Management 3
  • Procurement Management 3
  • International Logistics and SCM 3
  • Special Project/Organization-Based Project in Operations Management 3
  • Supply Chain Analytics 3
  • Business Analytics

  • Introduction to Business Analytics 3
  • Data warehouse and Analysis 3
  • Introduction to Machine Learning 3
  • Data Visualization and Descriptive Analytics 3
  • Exploratory Data Analysis 3
  • Risk analytics 3
  • Artificial Intelligence and Deep Learning 3
  • Big Data Analytics 3
  • Advance Machine Learning Algorithm Using Python 3
  • Web Analytics 3