Shaon Sen

Name: Mrs. K. Rajani Priya

Designation: Assistant Professor [Part – Time]

Qualification: M.Com, MBA – Finance

Functional Area: Accounting & Finance

DOJ: August 2019

Email Id: rajinipriya@iiamvizag.com

Phone: 9885669795

  • As a post graduate in commerce and management. Teaching and academic experience in Accounting and Financial Management. I’ am enriched with the existing strategies, which helps me to meet the changes in the new trends. Possessing a Maters degree in the fields of Commerce and Management with specialisation in Finance. I ‘am Capable of guiding research works in the areas of Accounting and Finance. I have always intended to build theoretical foundation by taking up the most exciting assignments.

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Teaching & Research Interests
Awards and Honors
Teaching Interests
Research Interests

Accounting, Financial Management, General Management

Accounting, Financial Management, General Management

Journal Papers
Conference Presentations


A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined

Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle, though analysis as a formal concept is a relatively recent development.