BBA
Overview
BBA (3 Yrs Program) & BBA Honors (4 Yrs Program) – Affiliated to Andhra University & Approved by AICTE.
- BBA Programme of IIAM, is designed to build tomorrow’s managers today. Combining rigorous academic foundations with practical exposure, the course develops business acumen, ethical leadership, analytical thinking, and soft-skills required for a fast-changing marketplace. Students graduate ready for managerial roles, higher studies (MBA/PGDM), entrepreneurship, or corporate internships.
Why BBA in IIAM Vizag
- Choosing BBA (Andhra University) at IIAM gives you a powerful blend of university-level credibility and college-level mentoring:
- Integrated Coaching for Competitive Exams — Daily curriculum includes preparation for IELTS, GRE, GMAT, and other competitive exams to enhance global opportunities.
- Industry-Oriented Academic Framework — Courses and projects aligned with contemporary business needs such as Digital Marketing, Business Analytics, Finance, Supply Chain Management, and Entrepreneurship.
- Experienced Faculty & Practitioner Mentors — Learn from highly qualified academicians with industry expertise, supported by corporate leaders delivering guest lectures, masterclasses, and live case sessions.
- Hands-On Learning Ecosystem — Engage in live projects, industrial visits, industry internships, business simulations, case competitions, and a mandatory capstone project designed to translate theory into real business outcomes.
- Skill Development Labs — Access to Toastmasters Club (USA), Communication Labs, Presentation Labs, Excel & Analytics Lab, and regular soft-skills workshops to ensure job readiness from day one.
- Robust Placement & Career Services — Dedicated support for internships, placement drives, resume building, mock interviews, and career counselling.
- Entrepreneurship & Start-up Support — IIAM’s dedicated Incubation Board Room, Entrepreneurship & Start-up Cell provides mentoring and seed-level guidance for aspiring student entrepreneurs.
- Holistic Campus Life — Active student clubs (Finance, Marketing, HR, Operations), along with rich cultural, sports, and community engagement activities that nurture leadership and teamwork.
- Andhra University Affiliation — A prestigious, widely recognized degree valued by employers and postgraduate institutions.
Admissions
Eligibility
- The eligibility criteria for pursuing a BBA degree, candidates must have completed their higher secondary education (10+2) from a distinguished board or institution.
Admission Process
- Admissions into BBA course at IIAM are done through the state-wide counselling/seat-allotment system under Andhra Pradesh State Council of Higher Education (APSCHE). This portal is known as OAMDC (“Online Admissions Module for Degree Colleges”).
- Begin by filling out the IIAM Enquiry Form (online or offline).
- Once submitted, your details will be forwarded to our Admissions Team, who will guide you through every stage of the process followed by APSCHE & OAMDC.
Curriculum
- Our BBA (Andhra University) curriculum combines core management subjects with electives, practical labs and projects across six semesters.
BBA COURSES-SEMESTER-WISE 2025.
I YEAR
SEMESTER-I
SEMESTER-II
| S.No | Course Name | No. of Credits |
|---|---|---|
01 |
Accounting for Managers |
04 |
02 |
Principles of Management |
04 |
03 |
NIL |
00 |
04 |
English |
03 |
05 |
Telugu/Hindi/Sanskrit |
03 |
06 |
NIL |
00 |
07 |
Introduction to Artificial Intelligence |
04 |
Total |
18 |
| S.No | Course Name | No Of Credits |
|---|---|---|
01 |
Managerial Economics |
04 |
02 |
Business Law |
04 |
03 |
NIL |
00 |
04 |
English |
03 |
05 |
Telugu/Hindi/Sanskrit |
03 |
06 |
Introduction to Social Work |
02 |
07 |
Application of Artificial Intelligence (Discipline Specific) |
04 |
08 |
00 | |
09 |
01 | |
Total |
21 |
II YEAR
SEMESTER-III
SEMESTER-IV
| S.No | Course Name | No. of Credits |
|---|---|---|
01 |
Business Environment |
04 |
02 |
Business Statistics |
04 |
03 |
Fundamentals of Marketing |
04 |
04 |
Creative Writing/Business Writing in English |
03 |
05 |
Creative Writing/Journalistic Writing in MIL-Telugu/Hindi/Sanskrit |
03 |
06 |
Health and Hygiene |
02 |
07 |
Design Thinking/Problem Solving/Others |
02 |
Total |
26 |
| S.No | Course Name | No. of Credits |
|---|---|---|
01 |
Marketing Management |
04 |
02 |
Human Resource Management |
04 |
03 |
Financial Management |
04 |
04 |
Consumer Behaviour |
04 |
05 |
Indian Philosophy |
02 |
06 |
Design Thinking/Problem Solving/Others |
02 |
Total |
20 |
III YEAR
SEMESTER V
SEMESTER VI
| S.No | Course Name | No. of Credits |
|---|---|---|
01 |
Entrepreneurs & Startups |
04 |
02 |
Retail Marketing |
04 |
03 |
Financial Institutions & Markets |
04 |
04 |
Advertising |
04 |
05 |
Brand Management |
04 |
06 |
02 | |
Total |
22 |
| S.No | Course Name | No. of Credits |
|---|---|---|
01 |
MSME Management |
04 |
02 |
Management Information Systems |
04 |
03 |
Service Marketing |
04 |
04 |
Digital Marketing |
04 |
05 |
03 | |
Total |
19 |
Total Credits for 3-year UG Programme Total 126 Credits.
IV YEAR
SEMESTER VII
SEMESTER VIII
| S.No | Course Name | No. of Credits | |
|---|---|---|---|
01 |
Stock Market Operation |
04 | |
02 |
Services Marketing |
04 | |
03 |
Training & Development |
04 | |
04 |
04 | ||
05 |
04 | ||
06 |
02 | ||
07 |
Audit Course | ||
Total |
22 |
| S.No | Course Name | No. of Credits |
|---|---|---|
01 |
Behavioural Finance |
04 |
02 |
Financial Planning |
04 |
03 |
Business Research Methods |
04 |
04 |
04 | |
05 |
04 | |
06 |
02 | |
07 |
Audit Course | |
Total |
22 |
