Faculty
Name: Dr.V. Sai Prasanth
Designation: Associate Professor
Qualification: PGDBM, MBA, PhD
Functional Area: Marketing
DOJ: 23-01-2023
Email Id: [email protected]
Phone: 9949614324
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Prof. V Sai Prasanth has 22 years of experience, a blend of 10 years of Industry and 12 years of teaching. He started his career as Marketing Executive in Quill and Crown Industries, Visakhapatnam. He also works as Worked as Floor Manager in V-Square retail outlet of Vaibhav Empire Pvt Ltd, Visakhapatnam. He started Teaching career at Avanthi Institute of Engineering and Technology, Narsipatnam, Visakhapatnam dist. in 2009.
He was awarded Ph.D. in Marketing at GITAM (DEEMED TO BE UNIVERSITY) August-2019 Visakhapatnam. He also published various National and International Journals including Scopus. He attended international conference at Singapore and Malaysia. - [email protected]
- [email protected]
- Sai Prasanth Velala
Marketing, HR
Marketing, HR
S.NO |
TOPIC NAME |
JOURNAL/DATE |
DETAILS |
1 |
Marketing Challenges & Qualities to Succeed in the VUCA world |
RESEARCH EDUCATION SOLUTIONS |
SUBMITTED |
2 |
Role of Financial Services in Economic Development: A Quantitative Investigation |
Journal of Positive School Psychology |
E-ISSN:2717-7564 Scopus Cite Score-3.6 |
3 |
Training Human Resources for Effective ECRM in Online Retailing: A Qualitative Perspective |
Emerging Trends and Practices in Business, Commerce and Management – A Behavioral Perspective |
ISBN:978-93-90672-95-0 DEC-2021 |
4 |
An influence of sales promotion on |
International Journal of Education, Modern Management, Applied Science & Social Science (IJEMMASSS) |
ISSN: 2581-9925, Volume 03, No. 03(II), July - September, 2021 |
5 |
Customers Perception with Reference to Customer Relationship Management in Organized Retail in Visakhapatnam |
Turkish Journal of Computer and Mathematics Education |
Vol.12 No.10 (2021), 4350-4356. April 2021 |
6 |
Brand Personality in Global Market |
"International Multidisciplinary Conference on |
ISSN(Online): 2581-7930, Volume 04, No.02(II) APRIL-JUNE, 2021. |
7 |
Effective Brand Marketing During Covid-19 |
International Journal for Innovative Engineering and Management Research. |
ISSN 2456 – 5083 |
8 |
Effective Branding Using social media and Digital |
International Journal for Innovative Engineering and Management Research. |
ISSN 2456 – 5083 |
9 |
Customer Relationship Management Practices in Organized Retail shopping malls in Visakhapatnam City |
Innovative |
ISBN: 978-81-943432-0-2 |
10 |
Customer Buying Patterns in Organized Retails with Reference to Visakhapatnam City |
International Conference Singapore. |
Presented Paper |
11 |
Digital Marketing in India |
Osmania University Campus, Hyderabad. |
ISBN: 978-93-87793-05-7. March 2018 |
12 |
Brand awareness and customer perception towards branded Men’s Wear |
International Conference. Malaysia. |
Presented Paper. |
13 |
Impact of Green Marketing in India |
International Journal of Advance Research in Science & Engineering. |
ISSN 2319-8354 Vol.-07 Issue-4. |
14 |
Study of Customer Relationship Management (CRM) Practices in organized retail shopping Malls at Visakhapatnam city in India |
Pacific University, Udaipur, Rajasthan. |
Presented Paper. |
15 |
Consumer Perception on Post Purchase in Organized |
Journal of Business Management, Commerce & Research |
Vol.-VI, ISSUE NO-II, SEP-2018 (ISSN 2319-250X) September, 2018. |
16 |
A Study on Work-Life Balance in Working Women |
International Journal of Advanced Multidisciplinary Scientific Research (IJAMSR) |
ISSN:2581-4281 Volume 1, Issue 7, September, 2018 |
17 |
Consumer Buying Preference Based on Green Marketing and Green Product Development |
International Journal of Advanced Multidisciplinary Scientific Research (IJAMSR) |
ISSN:2581-4281 Volume 1, Issue 7, September, 2018 |
18 |
Digital Marketing Trends |
Emerging Trends in Business & Commerce. ETiBC |
ISBN 978-93-85101-21-2 |
19 |
Ecommerce Business Models |
International Journal of Business, Management, & Allied Sciences |
ISSN: 2349-4638, Vol 5 S2:2018 |
20 |
Impact of Digital Marketing in Retail Fashion Industry |
International Journal of Management, Technology and Management |
ISSN NO: 2249-7455 |
21 |
Preference on Post Purchase in Retailer’s Brand |
Journal of Advance Management Research. |
ISSN: 2393-9664 |
22 |
Present practices on customer perception & attitude towards retail & its implication: A study on Vizag city |
Odisha Biz Review (annual Business Research Journal) |
ISSN 2454-4264 Vol.-III Issue-1. |
23 |
Perceptional changes on retail purchase: A study on retails malls of Vizag city |
Open Journal of Advances in Business & Management (OJABM) |
ISSN 2456-2858 Vol.- I No-3. December 2016. |
24 |
A study on changing trends in consumer buying behavior in retail malls with reference to Visakhapatnam city |
Journal of Business, Management, Commerce & Research (JBMCR) |
ISSN Print 2278-5280 ISSN ONLINE:2319-250X. March 2016 |
Sl.No. |
Title of the Publication with Page Numbers |
Month & Year of Publication |
ISSN/ISBN Number |
PUBLISHER |
1 |
Recent Advances in Mathematics, |
JULY 2022 |
ISBN: 978-93-95632-12-6 |
Iterative International Publishers |
2 |
Brand Management |
Sept 2020 |
|
Himalaya Publishing House |
| SNo | APPILICATION/DESIGN NO. | TITLE/DESIGN NAME | Date & Year |
| 1 | 353598-001 | Device to Monitor and Analyse the Productivity of the Employee | 24/11/2021 |
| 2 | 365441-001 | Portable Device to Provide Book Management in LIBRARY- INDIA | 04/06/2022 |
| 3 | 29/835 | 232 Employee Efficiency Detecting Device- USA | 04/09/2022 |
Assistant Editor and Life Member in Journal of Business Management, Commerce & Research (JBMCR) Consultant- Corporate, New Delhi, India
Life Membership No: LM-IRA – 544. In Inspira Research Association (Ira), Reg. No. Coop/2020/Jaipur/201363 J A I P U R - I N D I A.
Awards and Honors
- • Received Best Faculty Award – at Gurukul Academic Awards-2022 Organized by J S University Shikohabad, Uttar Pradesh 20th November, 2022.
- • Received Distinguished Academician Award – at An International Conference Green Technology, Agriculture Information Technology, Business Management and Social Sciences & Award Ceremony Organized by Research Education Solutions on 16th - 17th JULY, 2022.
- • Received Sardar Vallabhbhai Patel- The Iron Man of India; 2021 Academic Award for Teaching and Research Excellence from Universal Group of Institutions, Lalru, Chandigarh, Punjab, India in collaboration with International Association of Research and Developed Organization & Conference World on 31st October 2021
- • Received Dr. Sarvepalli Radhakrishnan Best Teacher Award – 2021 from Society for Learning Technologies, Vijayawada, Andhra Pradesh, Regd No: 186/2020, with ISO certified-9001-2015 on 5th September 2021
- • Received Best Reviewer Award – IJIEMR-ELSEVIER SSRN RESEARCH AWARDS 2020, Organized by International Journal for Innovative Engineering and Management Research on December 20th, 2020.
- • Received Distinguished Scientist Award – IJIEMR-ELSEVIER SSRN RESEARCH AWARDS 2020, Organized by International Journal for Innovative Engineering and Management Research on March 14th, 2020.
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined
Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle, though analysis as a formal concept is a relatively recent development.