Marketing Management
Overview
The Marketing specialization is designed to equip students with strategic, analytical, and creative capabilities necessary to navigate and lead in dynamic market environments. This program emphasizes key areas such as consumer behaviour, brand management, digital marketing, market research, integrated marketing communications, and strategic marketing planning. The objective is to develop marketing professionals who can craft compelling value propositions, drive customer engagement, and make data-informed decisions.
Program Outcomes
- Understand consumer insights and market behavior.
- Create compelling brand strategies and campaigns.
- Apply digital tools for SEO, SEM, and content marketing.
- Conduct market research and competitor analysis.
- Develop integrated marketing communication plans.
Program Objectives
- Equip students with creative and analytical marketing skills.
- Foster a data-first approach to marketing strategies.
- Explore global marketing practices and ethics.
- Master social media, influencer, and performance marketing.
- Enable career paths in branding, advertising, and digital marketing.
Digital Marketing Executive
Market Research Analyst
Sales Management
Corporate Sales
Online Marketing
Media Planning
Admission Process
Step - 01
Application
Apply online by visiting www.iiamvizag.com or Application for Admission can be obtained from the office of lIAM.
Step - 02
Registration
Registration of Application enclosing qualifying examination certificates and scorecard
Step - 03
Evaluation
Apply online by visiting www.iiamvizag.com or Application for Admission can be obtained from the office of lIAM.
Step - 04
Short Listing
Qualified candidates will be shortlisted for Admission
Step - 05
Admission Confirmation
Candidates who are offered admission will have to pay the processing fee as stipulated
with in 7 days from the date of offer
