Academic Program

The academic program is divided into four semesters consisting of eight courses each. Each semester consists of internal assessment marks (40) and external assessment marks (60). In the I and II semesters, the student is offered eight core courses each and in the III and IV semesters the student is offered three core courses and two specializations.The student is offered dual specialization consisting of two courses in 3rd semester & three courses in the fourth semester. The specializations offered are Marketing, Finance, Human Resource, Operations Management, International Business, Digital Marketing, Hospitality and Health Care Management, Banking and Financial Services,Business Analytics,Shipping and Logistics and Information Technology Management. Minimum 20 students must opt for providing specializations in any area. The student is given a course specification consisting of objective of the course, assessment pattern, books prescribed, reading material, course outline including a session plan containing day-to-day topic to be covered in each session along with exercises, case studies, carry home assignments, tests, quizzes, mini projects and other pedagogical tools

Learning Outcomes

The students will be able to :

• Demonstrate the skills, knowledge and attitudes necessary to gain employment in the corporate sector or in family businesses
• Identify and evaluate options for developing strategies in business situations
• Use a range of practical tools and techniques for conducting business
• Identify potential market opportunities in the Indian and global market
• Describe and identify the implications for Indian business
• Analyse and evaluate the issues that arise out of the greater integration of the Indian economy and businesses with the global environment
• Identify and respond appropriately to differences in business culture and ethics in the international business arena