Shaon Sen

Name: Prof. Ashok Shukla

Designation: Associate Professor

Functional Area: Marketing Management, Operations Management, Human Resources Development

Email Id: [email protected]

  • Started career with Larsen & Toubro , Mumbai as graduate engineer, after graduation in Electrical Engineering from NIT, Allahabad in 1974. During the course of career growth of 36 years in L&T, I worked in all parts of India and abroad in various roles and responsibilities and retired as General Manager in 2010. Attended ‘Senior Management Programme’ at IIM, Ahmadabad while in L&T.
    Selected by L&T for Management Leadership Programme (MLP) for taking senior positions. Rich experience of Industry in Marketing, General Management/Operations, Facilities Management, Manpower Management. Insightful experience in handling assignments for setting up new-units and asset management.

    This experience has been an asset in teaching management students by sharing live CASES/PRACTICAL CONCEPTS thereby adding value and enabling them to face corporate world

  • LinkedIn
Teaching & Research Interests
Awards and Honors
Teaching Interests
Research Interests

Teaching Interests: Marketing Management, Strategic Management, Operations Management, Total quality management, Human Resources Management

Corporate social Responsibility, HR Development

Journal Papers
Conference Presentations

  1. Papers presented in inter-management Institutes' faculty competition on topics : a) Building Positive Organization Culture, b) FDI in multi-brand retail . c) Corporate Social Responsibility: A case study of L&T, d) Use of Internet Banking.

  2. Paper presented at AICTE sponsored seminar on "Sustaining Quality in Management Education-Challenges and Imperatives" at GVP College of Degree and PG courses on 21st/22nd Feb. 2014. The paper was published later in 'International Journal of Business & Social Sciences' (ISSN: 2249-7463).

  3. Paper presented at National Seminar on "Management of Employee Relations: New Manifestation" sponsored by NIPM Visakha Chapter and Department of HRM , Gitam Institute of Management on 19th/ 20th March, 2015. The paper was later published by ‘International Journal of Multidisciplinary Research’ (ISSN:2277-9302).

  4. My article titled- Why a ‘Smart Villages’ scheme makes sense; published by ‘The Hindu-Business Line’ leading business newspaper.
  5. Paper published at AIMS’ Regional Conference on ‘Management Practices for Sustainable Development’, on 5th May, 2018 ( ISSN 0973-7197) in ‘M-infiniti’ –Journal of Management

Edited IIAM ‘News Letter’ from 2012 -2016

Presented a paper on “GST introduction in India’ at GITAM Institute of Management 10th November 2016

Awards and Honors

  1. Received several awards for performance at the job during my career at L & T

  2. Received many paper presentation awards at ‘Inter management Institutes’ faculty competition on various topic enumerated above.

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined

Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle, though analysis as a formal concept is a relatively recent development.